Lifespice.Digital
SEASONING STRATEGY WITH SOUL
Lifespice.Digital
SEASONING STRATEGY WITH SOUL
Lifespice.Digital
SEASONING STRATEGY WITH SOUL
Core Ingredients
campaigns that conVERT, content that conNECts, and brands that live in people’s minds
At Lifespice.Digital, our digital recipes blend proven performance strategies with brand storytelling - each ingredient carefully chosen to drive real growth.
Core Ingredients
campaigns that CONVERT, content that CONNECTS, and brands that live in people’s minds
At Lifespice.Digital, our digital recipes blend proven performance strategies with brand storytelling - each ingredient carefully chosen to drive real growth.
Core Ingredients
campaigns that cONVERT, content that CONNECTS, and brands that live in people’s minds
At Lifespice.Digital, our digital recipes blend proven performance strategies with brand storytelling - each ingredient carefully chosen to drive real growth.
strategic, creative, results-obsessed
ANU GULMOHAR
Marketing strategist with 20+ years of cross-functional experience across digital strategy, performance marketing, and content. From campaign execution to brand building, I bring the creativity of a writer and the mindset of a growth marketer. Now helping businesses scale - strategically and soulfully.
strategic, creative, results-obsessed
ANU GULMOHAR
Marketing strategist with 20+ years of cross-functional experience across digital strategy, performance marketing, and content. From campaign execution to brand building, I bring the creativity of a writer and the mindset of a growth marketer. Now helping businesses scale - strategically and soulfully.
strategic, creative, results-obsessed
ANU GULMOHAR
Marketing strategist with 20+ years of cross-functional experience across digital strategy, performance marketing, and content. From campaign execution to brand building, I bring the creativity of a writer and the mindset of a growth marketer. Now helping businesses scale - strategically and soulfully.
What We Offer
Strategy. Creativity. Growth.
Performance Marketing | PPC
Performance campaigns are designed for measurable actions - clicks, form fills and purchases. Leveraging Google Ads, Meta and LinkedIn's advertising ecosystem, we create campaigns that quickly capture attention and drive users to targeted landing pages. Whether it’s search, shopping, display or social, we set up campaigns, monitor results and refine targeting to reach the right audiences. Detailed reporting and continuous optimisation ensure budgets are spent efficiently and campaigns remain aligned with business goals, ensuring your ad spend translates into real growth.
Lead Generation & Funnel Nurturing
Lead generation isn’t just about collecting email addresses; it’s about identifying, attracting and transforming online users into prospects through targeted ads, email campaigns, social media and offer-driven landing pages. Effective lead gen relies on compelling content - blogs, case studies, white papers and emails - to convince prospects you can solve their problems. Once prospects engage, nurturing them with tailored follow-ups and addressing their pain points is crucial. We build always-on funnels that capture intent, score leads and guide them from awareness through conversion using automation and human touchpoints.
Landing Pages & Websites
A landing page is the page a visitor arrives on after clicking a call-to-action. Well-designed pages provide all the details a visitor needs to confidently take the next step, making them essential for conversions. Businesses that create targeted landing pages for specific offers generate significantly more leads than those that rely on generic pages. We design high-converting pages and comprehensive websites that guide users through the buyer journey, balancing aesthetics, speed and messaging. Through A/B testing, analytics and optimisation, we ensure each page is built to convert.
Brand Positioning & Storytelling
A brand without a clear story is easily forgotten. We work with you to articulate what makes your brand unique and why it matters. This involves defining your mission, values and voice, then translating them into consistent messaging across all touchpoints. Using editorial frameworks, we develop narratives that resonate with your target audience - whether through origin stories, customer success tales or thought-leadership pieces. Strong brand positioning enhances trust, differentiates you in crowded markets and amplifies the effectiveness of every marketing campaign.
Content Strategy & Editorial Planning
High-quality content is the fuel of digital marketing. Creating blogs, case studies, guides and social posts helps convince prospects you can solve their problems and positions them as heroes. We audit your existing assets, identify content gaps and build a calendar that aligns with audience needs and search intent. By integrating distribution across channels - organic, paid, email and social - we ensure your message stays consistent and compelling. Each piece of content is purposeful, reinforcing brand authority and driving qualified traffic into your funnel.
Social Media Strategy (Paid & Organic)
Successful social media combines paid acceleration with organic community building. Our organic social programs focus on thoughtful content calendars, audience engagement and platform-specific storytelling to cultivate brand loyalty. Paid social ads across Instagram, Facebook or LinkedIn target defined segments with precision, pushing offers and capturing leads. We coordinate both streams so that paid media amplifies your best content, while organic insights inform targeting and creative. This integrated approach nurtures followers and transforms them into customers and advocates.
SEO (Search Engine Optimisation)
Search Engine Optimisation is the process of generating traffic from free, organic search results and improving your website’s position in search results pages. We build sustainable visibility by focusing on the three pillars of SEO: technical optimisation, on-page optimisation and off-page optimisation. SEO is a medium- to long-term game; organic results take time but often deliver better ROI over the long haul. We develop keyword strategies, optimise content and monitor algorithm updates to ensure your brand is discoverable across search engines and emerging search platforms.
Digital Strategy Consulting
Digital strategy is a long-term, high-level plan that defines what a business is trying to achieve and why. We work with leadership teams to identify objectives, understand audiences and select the right mix of channels and tactics. A strategy answers big questions — what success looks like, which markets to prioritise and how digital will support overall business growth — and serves as the foundation for every campaign and experiment. Our consulting services provide road-mapping, vendor and technology recommendations, and training so your team can execute with confidence.
What We Offer
Strategy. Creativity. Growth.
Performance Marketing | PPC
Performance campaigns are designed for measurable actions - clicks, form fills and purchases. Leveraging Google Ads, Meta and LinkedIn's advertising ecosystem, we create campaigns that quickly capture attention and drive users to targeted landing pages. Whether it’s search, shopping, display or social, we set up campaigns, monitor results and refine targeting to reach the right audiences. Detailed reporting and continuous optimisation ensure budgets are spent efficiently and campaigns remain aligned with business goals, ensuring your ad spend translates into real growth.
Lead Generation & Funnel Nurturing
Lead generation isn’t just about collecting email addresses; it’s about identifying, attracting and transforming online users into prospects through targeted ads, email campaigns, social media and offer-driven landing pages. Effective lead gen relies on compelling content - blogs, case studies, white papers and emails - to convince prospects you can solve their problems. Once prospects engage, nurturing them with tailored follow-ups and addressing their pain points is crucial. We build always-on funnels that capture intent, score leads and guide them from awareness through conversion using automation and human touchpoints.
Landing Pages & Websites
A landing page is the page a visitor arrives on after clicking a call-to-action. Well-designed pages provide all the details a visitor needs to confidently take the next step, making them essential for conversions. Businesses that create targeted landing pages for specific offers generate significantly more leads than those that rely on generic pages. We design high-converting pages and comprehensive websites that guide users through the buyer journey, balancing aesthetics, speed and messaging. Through A/B testing, analytics and optimisation, we ensure each page is built to convert.
Brand Positioning & Storytelling
A brand without a clear story is easily forgotten. We work with you to articulate what makes your brand unique and why it matters. This involves defining your mission, values and voice, then translating them into consistent messaging across all touchpoints. Using editorial frameworks, we develop narratives that resonate with your target audience - whether through origin stories, customer success tales or thought-leadership pieces. Strong brand positioning enhances trust, differentiates you in crowded markets and amplifies the effectiveness of every marketing campaign.
Content Strategy & Editorial Planning
High-quality content is the fuel of digital marketing. Creating blogs, case studies, guides and social posts helps convince prospects you can solve their problems and positions them as heroes. We audit your existing assets, identify content gaps and build a calendar that aligns with audience needs and search intent. By integrating distribution across channels - organic, paid, email and social - we ensure your message stays consistent and compelling. Each piece of content is purposeful, reinforcing brand authority and driving qualified traffic into your funnel.
Social Media Strategy (Paid & Organic)
Successful social media combines paid acceleration with organic community building. Our organic social programs focus on thoughtful content calendars, audience engagement and platform-specific storytelling to cultivate brand loyalty. Paid social ads across Instagram, Facebook or LinkedIn target defined segments with precision, pushing offers and capturing leads. We coordinate both streams so that paid media amplifies your best content, while organic insights inform targeting and creative. This integrated approach nurtures followers and transforms them into customers and advocates.
SEO (Search Engine Optimisation)
Search Engine Optimisation is the process of generating traffic from free, organic search results and improving your website’s position in search results pages. We build sustainable visibility by focusing on the three pillars of SEO: technical optimisation, on-page optimisation and off-page optimisation. SEO is a medium- to long-term game; organic results take time but often deliver better ROI over the long haul. We develop keyword strategies, optimise content and monitor algorithm updates to ensure your brand is discoverable across search engines and emerging search platforms.
Digital Strategy Consulting
Digital strategy is a long-term, high-level plan that defines what a business is trying to achieve and why. We work with leadership teams to identify objectives, understand audiences and select the right mix of channels and tactics. A strategy answers big questions — what success looks like, which markets to prioritise and how digital will support overall business growth — and serves as the foundation for every campaign and experiment. Our consulting services provide road-mapping, vendor and technology recommendations, and training so your team can execute with confidence.
What We Offer
Strategy. Creativity. Growth.
Performance Marketing | PPC
Performance campaigns are designed for measurable actions - clicks, form fills and purchases. Leveraging Google Ads, Meta and LinkedIn's advertising ecosystem, we create campaigns that quickly capture attention and drive users to targeted landing pages. Whether it’s search, shopping, display or social, we set up campaigns, monitor results and refine targeting to reach the right audiences. Detailed reporting and continuous optimisation ensure budgets are spent efficiently and campaigns remain aligned with business goals, ensuring your ad spend translates into real growth.
Lead Generation & Funnel Nurturing
Lead generation isn’t just about collecting email addresses; it’s about identifying, attracting and transforming online users into prospects through targeted ads, email campaigns, social media and offer-driven landing pages. Effective lead gen relies on compelling content - blogs, case studies, white papers and emails - to convince prospects you can solve their problems. Once prospects engage, nurturing them with tailored follow-ups and addressing their pain points is crucial. We build always-on funnels that capture intent, score leads and guide them from awareness through conversion using automation and human touchpoints.
Landing Pages & Websites
A landing page is the page a visitor arrives on after clicking a call-to-action. Well-designed pages provide all the details a visitor needs to confidently take the next step, making them essential for conversions. Businesses that create targeted landing pages for specific offers generate significantly more leads than those that rely on generic pages. We design high-converting pages and comprehensive websites that guide users through the buyer journey, balancing aesthetics, speed and messaging. Through A/B testing, analytics and optimisation, we ensure each page is built to convert.
Brand Positioning & Storytelling
A brand without a clear story is easily forgotten. We work with you to articulate what makes your brand unique and why it matters. This involves defining your mission, values and voice, then translating them into consistent messaging across all touchpoints. Using editorial frameworks, we develop narratives that resonate with your target audience - whether through origin stories, customer success tales or thought-leadership pieces. Strong brand positioning enhances trust, differentiates you in crowded markets and amplifies the effectiveness of every marketing campaign.
Content Strategy & Editorial Planning
High-quality content is the fuel of digital marketing. Creating blogs, case studies, guides and social posts helps convince prospects you can solve their problems and positions them as heroes. We audit your existing assets, identify content gaps and build a calendar that aligns with audience needs and search intent. By integrating distribution across channels - organic, paid, email and social - we ensure your message stays consistent and compelling. Each piece of content is purposeful, reinforcing brand authority and driving qualified traffic into your funnel.
Social Media Strategy (Paid & Organic)
Successful social media combines paid acceleration with organic community building. Our organic social programs focus on thoughtful content calendars, audience engagement and platform-specific storytelling to cultivate brand loyalty. Paid social ads across Instagram, Facebook or LinkedIn target defined segments with precision, pushing offers and capturing leads. We coordinate both streams so that paid media amplifies your best content, while organic insights inform targeting and creative. This integrated approach nurtures followers and transforms them into customers and advocates.
SEO (Search Engine Optimisation)
Search Engine Optimisation is the process of generating traffic from free, organic search results and improving your website’s position in search results pages. We build sustainable visibility by focusing on the three pillars of SEO: technical optimisation, on-page optimisation and off-page optimisation. SEO is a medium- to long-term game; organic results take time but often deliver better ROI over the long haul. We develop keyword strategies, optimise content and monitor algorithm updates to ensure your brand is discoverable across search engines and emerging search platforms.
Digital Strategy Consulting
Digital strategy is a long-term, high-level plan that defines what a business is trying to achieve and why. We work with leadership teams to identify objectives, understand audiences and select the right mix of channels and tactics. A strategy answers big questions — what success looks like, which markets to prioritise and how digital will support overall business growth — and serves as the foundation for every campaign and experiment. Our consulting services provide road-mapping, vendor and technology recommendations, and training so your team can execute with confidence.