This case study reflects the professional experience of Anu Gulmohar, founder of Lifespice Digital, as co-founder of Beeji De Chole Bhature. The brand was envisioned as a food experience built on nostalgia, trust, and love - bringing wholesome Punjabi comfort food into a modern context.

Brand Story & Identity

• Naming: Created the name “Beeji De Chole Bhature,” designed to evoke memories of family, tradition, and warmth. (“Beeji” means grandma in Punjabi.)

• Mascot Development: Introduced a mascot to give the brand a distinct, friendly identity and enhance recognition.

• Brand Positioning: Crafted the narrative of wholesome food made with care, helping customers emotionally connect with the brand.
  
  

Digital Presence & Growth

• Website Development: Built the website to bring Beeji’s story online and serve as the first touchpoint for new customers.

• Social Media Management: Established the brand’s digital presence through engaging, community-driven content.

• Advertising Campaigns: Ran local Google and Meta ads to drive restaurant visibility, footfall, and awareness.

• Franchise Lead Generation: Designed campaigns and funnels to attract and nurture franchise inquiries, supporting Beeji’s growth into new locations.

• Google My Business: Setting up and management of the listings
  
  

The Outcome

Beeji De Chole Bhature grew from a concept into a recognized brand with strong recall, emotional resonance, and expansion potential - powered by a clear identity and consistent digital presence.