This case study reflects the professional experience of Anu Gulmohar, founder of Lifespice.Digital, during her tenure as Head of Digital Marketing at the GD Goenka Group. She was responsible for leading the Group’s digital presence across its University, World School, High School, and new ventures like Goenka Fresh.

Performance Marketing

• Led full-funnel campaigns for admissions of GD Goenka University, GD Goenka High School and GD Goenka World School, achieving:

  • Cost Per Application (CPA) for University: as low as ₹7,500 (vs. industry average of ₹15,000).

  • Lead-to-Application Conversion Ratio: 6% (vs. industry average of 2%).

• Managed monthly ad budgets of up to ₹1 crore, ensuring effective distribution across platforms.

• Set-up 20+ landing pages to maximize lead capture and conversion.

• Set up automated drip marketing flows, strengthening lead nurturing
  
  

Social Media Strategy

• Strategised content for GD Goenka Group, GD Goenka University, GD Goenka World School, GD Goenka High School, Goenka Fresh, and Le Cordon Bleu, Gurugram.

• Ensured brand consistency across all verticals.

• Drove 25% organic growth on the University’s channel within a year.

• Achieved high engagement and visibility across Group brands.
  
  

Websites & SEO

• Created the Goenka Fresh Shopify site.

• Directed the site structure and content for GD Goenka University, GD Goenka Group, and Vasant Kunj School websites.

• Oversaw SEO initiatives for all websites
  
  

These efforts strengthened GD Goenka’s digital footprint, delivered cost-efficient student applications, and strengthened its online identity across multiple platforms.